Over the past few years I have worked on a number of projects ranging from company branding to web development. During each of my initial meetings I come out asking myself the same question. What goes through the clients mind during that first initial meeting? Its something I think about every time I sit down with a client.

In that time I have learned that not only am I there to learn more about their creative needs, but I am also there for the client to learn more about me and how I go about my work.

I have come to a conclusion that their are five key elements that a client looks for in a designer, they can also be extended into job interviews. Each of these elements are ranked by priority.

Communication:
As a designer we need to be able to articulate our thoughts in ways that allow our clients to understand all aspects of the project. One way we can do that is by not using terms our client might not understand, keep things simple. If we use a term our client might not be familiar with, make sure to take the time and explain the meaning.

Approachable:
Being approachable throughout a project is a must. If our clients feel comfortable approaching us with their thoughts not only does this build loyalty, it also usually develops into a stronger final product. A product that you and your client both can stand behind. Remember your client is a professional in their field just like you.

Understanding:
When most clients hire you all they have pictured in their mind is the final product. As a designer its our job to make sure that the client understands every phase of the project. Taking the time to break the project down into phases allows the client to see and know what the status of the project is, it also reduces the amount of unnecessary emails or phone call between you and your client.

Trustworthy:
Doing what you say you’re going to do. When you say you’re going to do it, helps build trust between you and your client. Hitting deadlines is a no brainer, but what about all the small milestones that are part of that deadline. Make sure you are giving accurate time frames for everything from sending contract to when you will be contacting them next.

Respectful:
You are a contractor who works for a client not the other way around. Make sure you are tying up all loose ends for your client. You are responsible for responding to emails quickly, tracking down artwork, or collecting bids. It’s tempting to let these small tasks drag out longer than they should, especially when deadlines are looming over head.

I hope this little insight helps better your client relations or help close your next big project. If there is anything that you feel I have left out please feel free to leave a comment below.